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The faculty member @ Happy Valley offer a never before learning experience. The love for their respective fields of specilisations directs them to diligent research leading to puublications in National & International journals. Some of the publication of our faculty members are:

Academic Research:

PhD Thesis - "Impact of policy shifts on the Economic Efficiency of Small Scale Engineering Industries".

Sponsored research:

Title of the project: A Survey on Market Potential for Disc Brake in select ten cities of India

Name of the sponsoring agency : Roots Industries Ltd, Coimbatore.

Industrial Research:
  1. A study on market potential for Launder Mart in Coimbatore City
  2. A study on the functions of the market intermediaries for Agricultural Products
Publications

Authored the first chapter "The Genesis of Business Process Outsourcing (BPO)" in the book "Business process outsourcing (BPO) – Concepts, Current Trends, Management, Future Challenges" – Edited by S. NAKKIRAN & D. JOHN FRANKLIN, Deep & Deep Publications Pvt. Ltd., New Delhi (2004), Price Rs. 660/-

Article entitled "Consumer Awareness” published in the Journal of OD Communication, New Delhi, and March 2002

Article entitled "Marketing Segmentation of Automobiles” published in the Journal of OD Communication, New Delhi, and September 2001

Article entitled "MBA – A Career Investment” published in the Journal of OD Communication, New Delhi, December 2000

  • Presented and published a paper titled Paradigm Shift in Marital Role Structure and its implications to marketers in the next millennium at the XXIII Indian Social Science Congress organised by Indian Academy of Social Sciences during Dec 26-31, 1999.
  • Published an article titled The Great HR Challenge in Organisational Management, Vol XVII, April-June, 2001, pp(16-20)
  • Published an article Boosting Employee Morale in Journal of OD Communication, May 2001, pp(15-16)
  • Presented and published a paper Mobile-Net-Opportunities and Challenges for Organisations in the National Conference on Prospects for Mobile Net in India on August 27, 2001
  • Published an article titled Marketing to the New Customer in Organisational Management ,Dec 2001
  • Published an article Women in Management in Journal of OD Communication, Dec 2001
  • Published a paper Knowledge Management- The Mantra for Business Success at a National level seminar conducted by Bharathiar University, Coimbatore on March 21,2002
  • Presented a paper The move towards rural marketing-A difficult transition? in the ICSSR Sponsored seminar conducted by the Department of Management Studies, Kongu College of Arts & Science, Perundurai on September 06,2002
  • Presented a paper Brand Extensions- A blind optimism or sheer faith in the AICTE sponsored seminar on Brand Building in India at Indian Institute of Management, Kozhikode, on December 14, 2003.
  • Published an article Going Rural in the Organisational Management, April-June 2004
  • Published an article A case of Emotional Decision Making in the Indian Journal of Marketing, January 2005
  • Presented a paper Mind Share for Lion Share in the National Seminar held at DJ Academy for Managerial Excellence, Coimbatore on 18 October 2008.
  • Published an article “Adopter Categories of Electronic Banking Services “ in the International Journal of Business & Engineering Research(ISSN-0975-0479) , October 2010.
Publications
  • Article entitled " Job Stress in IT Industry " , published in the journal of 'OD Communication' , March-April 2001, pp 20-24.
  • Article entitled " Marketing your Institution - A Push or Pull Strategy? " , published in the journal of ' Organisational Management ' , April- June 2001, pp 34-35.
  • Article entitled " Consumer Awareness " published in the journal of 'OD Communication' , March-April 2002, pp 8-10.
  • Article entitled " Performance Consulting " published in the journal of 'OD Communication' , May-June 2002, pp 20-22.
  • Article entitled " India Post-An Emerging Financial Supermarket " published in the journal of 'OD Communication' , June-July 2002, pp 8-9.
  • Article entitled " Innovative Segmentation, a forced choice " published in the Business and Industrial Monthly 'Industrial Herald', Sep-Oct 2002, pp 21-23.
  • Article entitled “Micro Segmentation, Today’s Success Formula” published in the 'Indian Journal of Marketing', Jan 2003, pp 12-13, 23.
  • Article entitled “Media Fragmentation – Issues & Challenges” published in the 'Indian Journal of Marketing', July 2004, pp 20-22.
  • Article entitled “Be a Responsible Customer – It really pays off” –an online publication posted in www.indianmba.com in August 2008.
  • Article entitled “Indian Retailing – Will it be Traditional or Modern?” –an Article entitled “Consumer Durable Retailing- How durable the strategies are?” published in, 'Annamalai Business Review', the bi-annual Journal of Dept.of Business Administration , Annamalai University, July-December 2008, pp 46-52.
  • Online publication posted in www.indianmba.com in August 2009.
  • Article entitled “Shopping orientation and ideology towards shopping experience among ‘Shopaholics’ in Bangalore – An exploratory study” published in the PSGIM 'Journal of Contemporary Research in Management', July-September2009, pp 17-28.
  • Article entitled "Experiential Retailing – A Contemporary Strategy for Customer Engagement and Retention" published in, 'Annamalai Business Review', the bi-annual Journal of Dept.of Business Administration , Annamalai University, July-December 2009, pp 77-84.
  • Article entitled "Shopping orientation and related consumer behavior in the context of Food & Grocery Retailing" published in, 'Management Researcher', the quarterly Journal of Institute of Management Development and Research , Trivandrum, Jan-March 2010(Vol XVI), pp 3-13.
  • Article entitled "Experiential retailing in the Indian Context- A conceptual approach" published in, 'Srusti Management Review, the Bi-annual Journal of Srusti Academy of Management, Bhubaneswar,April-2011, Volume-4, Issue-III pp 67-76.
Papers Presented in Seminars / Conferences
  • A paper entitled "Knowledge Management - The Business Perspective " at the National Seminar organised by Bharathiar School of Management, Bharathiar University -Coimbatore.
  • A paper entitled "Downsizing in Indian Industries" at the State Level Seminar organised by Karpagam Institute of Management, Bharathiar University -Coimbatore.
  • A paper entitled "The Move Towards Rural Marketing, A Difficult Transition?" at the National Level Seminar organised by the Department of Management studies, Kongu Arts and Science College, Bharathiar University -Coimbatore.
  • A paper entitled "Localisation of Global Brands – Issues and Challenges" in the proceedings of UGC sponsored National Level Seminar on ‘ Management in Transition” organised by the Department of Management studies, Madras University –Chennai, in February 2003.
  • A paper entitled "Customised Retailing" in the proceedings of UGC sponsored National Level Seminar on ‘ Retailing” organised by the Alagappa institute of Management , Alagappa University –Karaikudi, in March 2006.
  • A paper entitled "Retailing during recessionary times" in the proceedings of National Level Seminar – Manegma 2009, organised by Srinivas Institute of Management studies, Mangalore, in April 2009.
  • A paper entitled "Innovative Retailing" in the International Conference organized Department of Commerce, Karpagam University, Coimbatore, in September 2009.
  • A paper entitled "Experiential Retailing – A Contemporary Strategy for Customer Engagement and Retention" in the UGC Seminar on ‘Exploring Contemporary Business Basics’, organised by Department of Business Administration, Annamalai University, in March 2010.

Ph.D Research

Domestic holiday experiences Of Indian households- implication for service providers

Paper presentations
  • “Customer connect through integrated marketing communication” presented on 10/Dec/2010 @ National level conference on ‘Metamorphosis of Modern Management’ @ school management, SNS college of engineering, Coimbatore.
  • “Talent Management in modern organisation- analysis of contemporary HR practices” @ International conference on ‘HR challenges in Global business’ presented on Jan 2011 @ Nehru Institute of Information Technology & Management
CONFERENCE PROCEEDINGS
  • “Basic Financial Services Needs of Low Income Individuals: Whither Financial Inclusion?” at the International Conference of Strategic Management Forum on “Challenges to Inclusive Growth in the Emerging Economies” – Indian Institute of Management, Ahmedabad.( Dec-2010)
  • “Business Groups in India: Emergence and implications for future Corporate Governance Research”, Annamalai University, Chidambaram. (June 2010)
PAPERS PRESENTED
  • Corporate Governance of SMEs in India-Do Existing Models Protect Minority Interests? at the International conference on Micro, Small and Medium Enterprises at IMT Nagpur. (Sept 2010)
  • Presented a paper titled “Profitability Analysis of Selected Public Sector Banks using a Modified Du-Pont Framework” at a AICTE sponsored National Conference on Indian Business Research at Sri Ramakrishna Institute of Technology ,Coimbatore. (May 2010).

CASES PRESENTED/PUBLISHED
Presented a case “The Ode on A Grecian Urn”, at the International Case Conference organized by IMT Nagpur (Nov 2010).

Ph.D Research
Savings Behaviour, Financial Literacy and Need for financial advisory services

Papers Presented
  • A Paper was presented on May 24th 2010 at a National Conference on Indian business Research at Sri Ramakrishna Institute of Technology under the topic “PERCEPTION OF SERVICE BY INVESTORS IN THE STOCK BROKING FIRMS.”
  • A Paper was presented on June 10th 2010 at an International Conference on Intelligent Information Systems and Management under the topic “EXPLORING MONEY OR KNOWLEDGE AS DRIVERS OF NEED FOR FINANCIAL SERVICES IN INDIA.”
  • A paper was presented at Indian Institute of Management, Ahmedabad on “Basic Financial Services needs of Low Income Individuals: Whither Financial Inclusion?” during an International Conference of Strategic Management forum on “Challenges to Inclusive Growth in the Emerging Economies”

Publications
A Paper was published in the conference proceeding of Anamalai University under the topic “Financial Literacy and its Role in Promoting a Sound Financial System” held on 11th June 2010.