Sampath Kumar 

Assistant Professor - Marketing 

Sampathkumar (SK) is a marketing wonk with more than 15 years teaching in Marketing. Deeply interested in branding he integrates marketing concepts for personal development like Personal Branding, Digital Marketing, Placement Positioning and E-Prism. His research is in the area of luxury brands.

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EDUCATION

RESEARCH INTERESTS

Luxury Branding

2000 - 2002

MBA 

Bharathiyar University 

Brand Loyalty

1997 - 2000

BBM

VLB Janakiammal College of Arts and Science

Brand Equity Model

“The joy of discovery is certainly the liveliest that the mind of man can ever feel”

Publications

•2020 : A Study on the Customer Preference towards Online Streaming Services, International Journal of Recent Advance in Multi-Disciplinary Research.
Journal Publications