Assistant Professor - Marketing
Sampathkumar (SK) is a marketing wonk with more than 15 years teaching in Marketing. Deeply interested in branding he integrates marketing concepts for personal development like Personal Branding, Digital Marketing, Placement Positioning and E-Prism. His research is in the area of luxury brands.
2000 - 2002
1997 - 2000
VLB Janakiammal College of Arts and Science
Brand Equity Model