Dr. Shanmugha Priya P

Assistant Professor - Finance

I began as a banking officer with ICICI and obtained a Ph.D in behavioral finance from Anna University, Chennai. My interests span financial literacy for youth, Behavioural investing and personal finance management. I facilitate learning of  Merchant Banking and Financial Services, Research Methodology and International Business Management courses. I have 12 years experience in teaching, research and activity based learning

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•Behavioral finance



Anna University, Chennai 

•Personal Finance

2004 - 2006


Avinashilingam Deemed University

•Behavioral finance

2001 - 2004


Avinashilingam Deemed University

“The joy of discovery is certainly the liveliest that the mind of man can ever feel”


  • 2020, Examining financial needs of low income individuals and their financial inclusion, International Journal of Development Research.

  • 2019, Assessing Financial Literacy levels of Banking and IT/ITes Employees, International Journal of Engineering and Advanced Technology.

  • 2018, Influence of financial behavior on retirement confidence among working adults, Indian Journal of Applied Research.2016, A study on factors affecting savings behavior of Gen Y, Asian Journal of Research in Social Science and Humanities.

  • 2016, Financial literacy as a precursor to sustainable development for informed decision making, Asian Journal of Research in Social Science and Humanities.

  • 2015, A study on the factors determining the financial literacy of households, International Journal of Economic Research.

  • 2015, A study on influence of financial literacy on individual savings behavior, International Journal of applied Business and Economic Research.

  • 2015, Assessment of Financial Literacy levels – A case of financial attitude, Behavioral and parental influence among post graduate students, Man in India.

  • 2015, Inter Association between financial attitudes, financial behavioral and financial knowledge, Journal of Applied sciences Research.

  • 2015, Savings behavior, financial stress and demand for advisory services a survey of employees in IT/ITes industry, Advances in Natural and Applied Sciences.

  • 2015, A study on day of the week effect selected scripts with reference to banking sector, International organization of scientific research.

  • 2015, A study on analysis of equity share price movements of selected banking scripts, Global Journal for Research Analysis.

Journal Publications